“The next generation embraces a practical point of view on employer benefits, flexibility, and company values.
Gen Z is entering the workforce with a unique set of priorities. They’re less focused on short-term perks, and more interested in whether an employer is willing to invest in their long-term well-being. They want flexibility without sacrificing in-person community. And they value action and authenticity over a polished corporate image.
To win with this generation, employers will need to find ways to show them—honestly and directly—how they stack up against these expectations. Our research reveals four key takeaways to keep in mind:”
Review the findings on Handshake Blog.
