Art and DesignCollege of Arts and SciencesCommunication and Writing

How to Build Your Brand Community Strategy

If you want your organization to stand out and make meaningful connections with your fans, you need to build and maintain an effective and engaged online brand community. Join expert community builder and author Carrie Melissa Jones as she walks you through the best practices of creating a brand community strategy that works for you. Learn to identify common myths of community building to focus on thoughtful organizational investments. Get tips on how to articulate your online community’s purpose, vision, and goals so you can define your own community personas and ensure they resonate with your audience. Upon completing this course, you’ll be ready to assess and leverage the key technologies available for successful online community building.

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