Business and FinanceMartin J. Whitman School of Management

Generative AI for Marketing Professionals

Are you looking to supercharge your marketing skills and leverage generative AI on your next campaign? In this course from Pearson, join instructor Tim Warner as he shows you how to elevate your marketing strategy by creating high-impact content, engaging customers through AI-driven platforms, and automating repetitive tasks. Along the way, Tim covers leading tools including Jasper, Salesforce Einstein AI, Google Gemini, Claude, and ChatGPT, providing real-world techniques along the way to highlight how to leverage generative AI more effectively. By the end of this course, you’ll be equipped with practical skills to transform and optimize your marketing outcomes.

This course was created by Pearson. We are pleased to host this training in our library.

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