Business and FinanceMartin J. Whitman School of ManagementSchool of Information StudiesTechnology and Data

Data Visualization: Best Practices

Media and marketing efforts often rely on data visualizations to prove a point quickly. But poorly designed visualizations can be misleading and can even become a source of global scrutiny. To succeed in design and marketing today, you need to know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. She shows you how to identify and shape your data with key questions, as well as how to avoid common data visualization mistakes. Amy covers creating bar graphs, pie charts, line graphs, and area graphs in Adobe Illustrator and goes over how to better contextualize your data visualizations with labels and color. Using these tips, you’ll learn how to stand out from the crowd and create charts and graphs that combine precision with visual appeal.

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