It’s important to know as much as possible about the organization you’re applying to, as well as the position you’re applying for, which is why research can be helpful in your job search. It will give you an idea of what the company culture is and whether you’d like to work there. It can also help you create a more targeted and informed resume and cover letter. Another plus is that you might learn about other organizations in the same industry and uncover additional jobs.


  • Making the match is all about determining if a company and position are right for you.
  • Tailor your application (resume, cover letter) to the position.
  • Incorporate your knowledge of the  industry and organization into your interview responses.
  • Prepare excellent interview questions to ask the the hiriing committee or interviewer.
  • Demonstrate your interest in the organization.


  • SU Library's Business & Industry Collection. The SU Library has a great career research section, and you can create your own targeted list of companies you might want to work for by using the library's resources.  The collection includes D&B's Million Dollar Database, Hoover's Compnay Profiles, Uniworld and more.  
  • 'CuseConnect. Use Syracuse University's LinkedIn group to do informational interviews with SU Alumni listed as current or past employees.
  • The premier resource for career, industry, and employer research. View and download insider reports on employers, participate in online forums, prep for interviews, and learn about searching for opportunities.
  • GlassDoor. This site provides access to employee reviews, salaries, and interview questions on over 280,000 companies to help you make important career decisions.
  • The Riley Guide.  A gateway for job search and career exploration. 
  • WetFeet.Com. A site that profiles career fields, industries, companies, and employer recruiting practices.
  • Organization-specific Websites. Look for industry information, product or service details, and management information. Most organization sites will list company age, size, partners, and leadership details.

This is a small sampling of Oraganization and Industry resources.  Additional suggested resources can be found here as well.


  • The Public vs. Private Difference.  More information will be available about public companies than private, because private companies are not required to disclose financials and other information.
  • Know your Associations.  Industry and trade associations in your industry or field can also be a valuable research tools.
  • Keep it Simple.  Start any search using broad terms and narrow it down with more specifics to get a manageable list. 
  • Use Targeted Seach Results.  Don't forget that most databases will give you the option to do an advanced or customized search.
  • Schedule Alerts. Set up email alerts or RSS feeds for searches, publications, or websites.